Privacy policy.

Herd Manager ("we", "our", or "us") operates https://herdmanager.co. This Privacy Policy explains what information we collect when you visit our public website, use our free livestock calculators and guides, or subscribe to the Herd Manager farm management platform, how we use that information, and your choices regarding cookies and data protection.

1. Information We Collect

Depending on how you interact with Herd Manager, we collect:

• Account & Contact Information: Your name, farm name, email address, phone number, and billing details when you register for an account or contact us via our contact form or WhatsApp.
• Farm Management Data: Animal records, milk production figures, health and breeding records, feed formulations, and financial entries that registered users enter into their private farm workspace.
• Calculator Drafts (Local Storage): When you use our free public calculators (such as the Pro Ration Balancer), your working inputs are saved locally in your own browser's localStorage so you don't lose your work.
• Log Files, Cookies & Technical Telemetry: When you visit our website, standard web server logs and analytics tools record your IP address, browser type, device type, referring/exit pages, date/time stamps, and pages viewed.

2. How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve the Herd Manager software platform, free calculators, and educational guides.
• Process subscription payments securely via PCI-compliant payment processors (such as Stripe).
• Send important account notifications, security alerts, and customer support responses.
• Analyze aggregate website traffic and usage trends to improve user experience and content quality.
• Display relevant advertisements on our free public pages and tools via Google AdSense to keep our public calculators and guides free for farmers worldwide.

3. Cookies, Google AdSense & Third-Party Advertising

Our public website uses cookies and similar tracking technologies to provide core site functionality (such as remembering your preferred regional currency/edition), analyze traffic via Google Analytics, and serve advertisements via Google AdSense:

• Third-Party Vendors & Google AdSense: Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites on the internet.
• Google Advertising Cookies (DART Cookie): Google's use of advertising cookies enables it and its partners to serve ads to our visitors based on their visit to herdmanager.co and/or other sites on the Internet.
• How to Opt Out of Personalized Advertising: Users may opt out of personalized advertising at any time by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info/choices or www.youronlinechoices.eu.
• How Google Uses Information: To learn more about how Google collects and processes data when you use sites or apps that partner with Google, please visit How Google uses information from sites or apps that use our services.

4. Protection of Private Farm Records

We never sell, rent, or disclose your private farm records (such as your herd inventory, milk yields, or farm accounting ledgers) to advertisers or third parties. Advertising cookies operate strictly on public informational pages and never access your private, authenticated farm database.

5. EEA, UK (GDPR) & California (CCPA/CPRA) Privacy Rights

If you visit from the European Economic Area (EEA), the United Kingdom, Switzerland, or California, you have specific statutory rights:

• Consent Management: Visitors from the EEA and UK are presented with a Google-certified Consent Management Platform (CMP) banner allowing you to grant, customize, or withdraw consent for advertising and analytical cookies at any time.
• Access, Correction & Deletion: You have the right to request a copy of the personal data we hold about you, request correction of any inaccuracies, object to processing, or request complete deletion of your account and personal data.

6. Data Retention & Security

Your data is encrypted both in transit (TLS/HTTPS) and at rest. For registered farm accounts, we retain your farm data for as long as your account remains active. If you cancel or delete your account, your personal and farm data is permanently deleted within 30 days.

7. Contact Our Privacy Team

If you have any questions about this Privacy Policy, cookies, or your personal data, please contact us at [email protected] or via WhatsApp at +92 339 111 0024.